Naturel

This is the project that I worked on with Primark for their exclusive skincare line but it’s been on pause. I came up with several concepts for their brand and after several rounds of revision, we finally have the winner. The first few items are from the “Active Ingredients Collection” and Primark would like us to conceptualize the design for sheet masks, face mist and serum using bright, summery colours. Besides the packaging design, the other deliverables I tackled are printed posters and banners for the launch as well as social media ads.

Even though the project couldn’t make it out this is one of many projects I fell in love working with. So please grab some snacks and enjoy this case study.