Masquebar

Masquebar is a main skincare line under Look Beauty Inc. that specializes in facial masks, such as sheet masks, cream masks, peel-off masks and many more. One example of Look Beauty's go-beyond-the-expected philosophy is our line of do-it-yourself masques.

In this rebranding case study, I decided to give Masquebar a whole new look and feel using fresh, pure and minimalist concepts. This project rebranded in all areas, from visual identity to communication such as brand logo, colour palette, packaging design, merch and ads. My main goal is to focus on building a new image while still maintaining the brand’s core mission.