Holidays with a Purpose

Art Direction, Brand Identity,

Print Media, Communication

Holiday with a Purpose is a nonprofit organization created by the CEO of One Planet Group, Payam Zamani. All the donations collected from employees, clients and the management team will 100% directly go to Starfish International and Lide Haiti.
Starfish International was founded by Mam-Yassin Sarr and her husband. Its mission includes the provision of international service opportunities centred primarily on meeting the education needs of African girls. LIDÈ was established by Author Holiday Reinhorn, Actor Rainn Wilson and Dr. Kathryn Adams as a short-term project to provide healing through the arts for adolescent girls who had survived the 2010 earthquake in Haiti.
For this project, we started from brand identity to different deliverables using the same colour system provided by One Planet Group.